SearchHelp and Fox Broadcasting to commercialize Echometrix technology

Customize your own sentiment indices from a web based dashboard

SearchHelp has announced that its Echometrix division has signed an agreement with Fox, wherein they will provide feedback and entertainment industry expertise to customize their market sentiment and behavioral analysis product, called the Pulse.

According to SearchHelp, the Pulse is due to be released in the first quarter of 2009. Echometrix has currently identified at least 26 consumer product category markets that it plans to pursue, each consisting of more than 1,000 marketing decision makers. The company is expected to implement a per-seat pricing model for the Pulse that will be marketed to all media, market research, advertising, and Fortune 500 companies in the targeted categories.

Peter Sealey, advisory board member at SearchHelp, said: Echometrix technology is unique in that it understands and analyses digital content in real-time, but more importantly, allows each user to build and customize their own sentiment indices, all from a web-based dashboard. The company is in talks with other major consumer marketing companies to use the Pulse and the Echometrix technology in an effort to create a set of customizable solutions that could become an industry standard tool for marketing decision makers.

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