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Nine Inch Nails founder to introduce new streaming music service

CBR Staff Writer Published 12 December 2012

The new service is expected to launch in 2013

Nine Inch Nails founder Trent Reznor has partnered with Beats Electronics to introduce a new streaming music service known as Daisy to compete with digital music service Spotify.

Expected to launch in 2013, the new music service will be based upon a technology platform built by Beats subsidiary MOG, an on-demand streaming music firm.

Speaking to The New Yorker, Reznor said: "Here's 16 million licensed pieces of music,' they've said, but you're not stumbling into anything. What's missing is a service that adds a layer of intelligent curation."

"Beats' new service uses mathematics to offer suggestions to the listener and would present choices based partly on suggestions made by connoisseurs, making it a platform in which the machine and the human would collide more intimately," Reznor said.

The new music service is will enable users sort through several songs in a different way to the likes of Nine Inch's rival Spotify.

In September this year, Spotify had revealed plans to launch a new browser-based music player app for its streaming service which was earlier being delivered through a desktop application.

Spotify currently has over five million paying users and 20 million users across 17 countries.

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