NDS, Pontis join hands for new digital pay-TV platform

To help create personalised offers, promotions and content recommendations on both linear and VOD channels

NDS Group, a provider of technology services for digital pay-TV, has teamed up with Pontis to integrate its Marketing Delivery Platform (MDP) with the Unified Headend.

The integrated service is expected to enable digital pay-TV operators to up-sell and cross-sell services to their subscribers by giving them the ability to create real-time, personalised offers, promotions and content recommendations on both linear and VOD channels.

According to NDS, Unified Headend integrates conditional access (CA), Digital Rights Management (DRM) and third-party applications, allowing operators to offer broadcast and on-demand services to an array of devices - including set-top boxes, mobile phones, PCs, portable media players and digital video recorders - using a common infrastructure.

NDS claims that the service will help operators to improve customer experience and raise ARPU by offering contextual offers and recommendations to subscribers.

According to Pontis, MDP is a system for automating the creation and delivery of targeted offers and recommendations across TV, mobile and fixed-line platforms.

Alon Werber, VP of marketing and business development at Pontis, said: “The integrated solution allows operators’ marketing managers to cross-sell, promote and make recommendations that are relevant to customers and are based on real-time information.”

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