Google will chop its Reader web feed application from July as part of strategy to focus on fewer products that have a higher impact on users, according to the search giant.
Google Reader aggregates content served by web feeds letting people discover websites of interest and monitor their activities.
Google software engineer Alan Green said that there are two simple reasons for this: usage of Google Reader has declined, and the company plans to devote all its energy into fewer products.
"We think that kind of focus will make for a better user experience," Green said: "To ensure a smooth transition, we're providing a three-month sunset period so you have sufficient time to find an alternative feed-reading solution."
Google said users and developers interested in alternatives to Reader can export their data, including subscriptions, with the GoogleTakeout service over the next four months.
The search engine giant is also planning to retire seven other products and services over the next few months along with the Voice App for BlackBerry that will be axed after next week.
Other services to be axed include Apps Script, CalDAV API, Google Building Maker, Google Cloud Connect, Search API for Shopping and Snapseed Desktop for Macintosh and Windows.