Dish Network to use Invidi for addressable television advertising
By Louise Turner
Dish Network, a provider of pay-TV services, has entered into an agreement with targeted media services provider Invidi Technologies to use Invidi's Advatar technology to deliver addressable, targeted national and local television advertising.
Dish Network will be utilizing Invidi's technology to sell addressable and targeted advertising according to specific household viewer geographic and demographic and other pre-determined viewer metrics. This revolutionary form of advertising is efficient, measurable and accountable to the advertiser while providing precise reach, frequency and separation of the commercial assets, said Dish Network.
InvidI's system complies with all privacy laws and the company's privacy policy. Traditional satellite broadcast delivery is currently limited to all homes receiving the same commercials. Dish Network viewers will benefit from this new technology through the increased relevance of the advertisements they receive, added Dish Network.
Michael Kelly, executive vice president for Dish Network "Dish Network is focused on delivering relevant and measurable ads to the advertising community and continually looks for technological innovation that will deliver advertisers the best possible value. Dish Networks national footprint, set top box data and Invidi Advatar technology will provide us with the ability to target any geographic or demographic footprint advertisers are interested in reaching to deliver their message with measurement and accountability."
Dave Downey, CEO of Invidi Technologies, said: "We are tremendously excited about our new agreement with Dish Network. The ability to reach Dish Network's national audience using our technology allows us to offer advertisers the best and most effective message delivery platform in the business."