Digitalsmiths unveils new video monetisation product

To identify videos by dialogue, objects within a scene, locations and other criteria

Digitalsmiths has introduced VideoSense 2.0 - a new studio-grade, video monetisation product that applies the company’s proprietary media analysis and operations capabilities to premium video content libraries.

Digitalsmiths claims that its new product unites company technology alongside new functionality - such as a free-form single box video search capable of identifying videos by dialogue, objects within a scene, locations and other criteria.

The new VideoSense 2.0 is organised across four products that reportedly leverage the creation, analysis and application of metadata to build audiences for premium video content holders. The products include MetaFrame, Asset Manager, Intelligence and Publisher.

The MetaFrame establishes the metadata framework that enables the creation, aggregation and distribution of a content owner’s library; Asset Manager helps a rights owner with the physical management of video assets; Intelligence reportedly powers the user-facing functionality of a content owner’s library including playback, reporting, search and ad targeting; and Publisher helps manage scheduling, transcoding and distribution.

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