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16-29 of 29 results
Salesforce.com announces Twitter integration for its Service Cloud
08 April 2009 | By CBR Staff Writer
Salesforce.com has announced that Twitter will be added to its Service Cloud solution, and will offer integration with customer data to subscribers from the summer. Salesforce.com is the first to offer integration with social networking websites, but other CRM vendors are likely to closely follow the company and begin addressing demands for social networking in the near future.
Software > New Media and Search > Features
Downturn shines a spotlight on conditional access providers
24 February 2009 | By CBR Staff Writer
Against the backdrop of a global recession, pay-TV operators' revenues are being protected from a decline in advertising spend through subscription income. However, while subscription levels remain robust, the biggest threat to profit in 2009 is an expected increase in piracy. As a result, conditional access providers in developing nations may need to invest in more robust systems.
Software > New Media and Search > Features
Twitter and Google as customer service tools
11 February 2009 | By CBR Staff Writer
The current business environment consists of a struggling economy, in which customer acquisition is challenging, while consumers are increasingly sharing information on the web. These trends have created an opportunity for contact centers to utilize social networking websites to improve customer service at a low cost, by integrating Web 2.0 technologies with other communication technologies.
Software > New Media and Search > Features
'298 million surfed': opportunities for e-government in China
29 January 2009 | By CBR Staff Writer
The number of people using the internet in China has surpassed 298 million. The nation now has more internet users than any other country in the world, with the total number nearly equal to the entire population of the US. This represents a huge opportunity for foreign investors, although political and cultural differences must be taken into consideration.
Software > New Media and Search > Features
The Change We Need?
21 January 2009 | By Jason Stamper
The US is a power-house of IT innovation. But what will be Obama’s impact on science and technology, and how did ‘Web 2.0’ help him win the election?
Software > New Media and Search > Features
Will technology save newspapers from the economic crisis?
18 December 2008 | By CBR Staff Writer
As ad revenue plummets and competitive pressure mounts, newspapers are using new technological systems to boost workflow efficiencies, curb operational expenditure and expand service portfolios. For the beginning of 2009, highlighting immediate cost saving benefits is the most important message to take to market for technology vendors, professional services companies and systems integrators.
Software > New Media and Search > Features
Advanced audience measurement will protect broadcasters' advertising revenues
20 November 2008 | By CBR Staff Writer
As advertising budgets wane due to worsening economic conditions, providing transparency into changing viewer behavior is an extremely attractive offering for broadcasters to take to advertisers. Integrating measurement systems with advanced analytics will provide greater insight into viewers' preferences, and increase the effectiveness of targeted advertising and secure spending from advertisers.
Software > New Media and Search > Features
Video games: more lucrative than music and video?
12 November 2008 | By CBR Staff Writer
Over the 12 months to the end of 2008, Verdict predicts that the buoyant video games market will have grown by GBP1.37 billion. This is especially significant when compared to the stagnation in the music and video sectors, which have recorded a combined growth of just GBP0.03 billion. It is likely, then, that the video game retail market will soon become the largest entertainment sector in the UK.
Software > New Media and Search > Features
The combination of Google and Valve could spark the next wave of game ads
20 October 2008 | By CBR Staff Writer
As Google announces its AdSense for Games program, Datamonitor believes that the acquisition of a games platform developer such as Valve Software could result in significant revenue opportunity for the vendor.
Software > New Media and Search > Features
Dealing with the 2.0 enterprise
11 February 2008 | By CBR Staff Writer
The Secure Enterprise 2.0 Forum has been launched to promote the secure use of Web 2.0 in business environments. The start point for addressing 2.0 enterprise issues must involve gaining a proper understanding of what Web 2.0 tools and products are present in the enterprise, and what impact they may have on existing IT rules and usage policies.
Software > New Media and Search > Features
Build you own applications for non-programmers
05 February 2008 | By CBR Staff Writer
The rise in services geared towards helping non-programmers create software applications is a positive development for business IT departments focused on mission-critical and enterprise-wide projects. However, there needs to be an IT administrative role in place to ensure integrity and protection of sensitive data sources.
Software > New Media and Search > Features
Fatwire moves into Web 2.0 and collaboration
04 February 2008 | By CBR Staff Writer
At the end of November, web content management (WCM) vendor FatWire acquired Infosonia, a Web 2.0 collaboration and content sharing tools vendor. The combination of WCM and Web 2.0 technologies will give Fatwire added capabilities, and enable organizations to derive competitive advantage from their websites, intranets, and extranets.
Software > New Media and Search > Features
The consequences of being casual with citizens' data
29 January 2008 | By CBR Staff Writer
The loss of 25 million records of UK citizens' personal data by HM Revenue and Customs gives a clear indication that the government, which is aiming to modernize public services through the increased use of IT, has a highly inflated view of its departments' IT skills and capabilities. Urgent action is now needed if government IT projects are to achieve their objectives.
Software > New Media and Search > Features
Mashups open up business Web 2.0 opportunities
29 January 2008 | By CBR Staff Writer
Several of the IT industry's big names have released or are currently developing mashups, one of the tech buzzwords of 2007. The widespread interest in this new technology is understandable, given that mashups, web services and data source remix tools are spearheading the adoption of rich internet applications by developers and businesses alike, and addressing several needs in the process.
Software > New Media and Search > Features
16-29 of 29 results