Vdopia, a video ad platform company, has signed an online video advertising deal with Web18, the online arm of the Network 18 Group, an Indian full play media conglomerate.
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Un-roll relates the advert with relevant programmes on online TV
Network Communications, a publisher of printed and online real-estate information in North America, has selected Omniture, a provider of online business optimization software solutions, to deliver web traffic analysis across its network of sites.
E-sourcing strategy pays off
Security, data centre hosting included in the contract
Google Inc has developed a Cross-Language Search feature for its Google Enterprise Search Appliance that should let businesses with a diverse and multi-national workforce to seek out and read corporate content in any one of 34 languages.
European business contacts directory and social networking operator XING has acquired New York based socialmedian for a total of $7.5m.
United Business Media, a distributor of news and information, is using Jive technology to improve productivity by connecting its employees located around the globe.
Burst Media, a provider of online advertising services, has announced the signing of The Arts Ad Network as a new client of its adConductor ad management technology and services.
Semiconductor, digital media and wireless communications sectors to be the worst hit
As ad revenue plummets and competitive pressure mounts, newspapers are using new technological systems to boost workflow efficiencies, curb operational expenditure and expand service portfolios. For the beginning of 2009, highlighting immediate cost saving benefits is the most important message to take to market for technology vendors, professional services companies and systems integrators.
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As ad revenue plummets and competitive pressure mounts, newspapers are using new technological systems to boost workflow efficiencies, curb operational expenditure and expand service portfolios. For the beginning of 2009, highlighting immediate cost saving benefits is the most important message to take to market for technology vendors, professional services companies and systems integrators.
As advertising budgets wane due to worsening economic conditions, providing transparency into changing viewer behavior is an extremely attractive offering for broadcasters to take to advertisers. Integrating measurement systems with advanced analytics will provide greater insight into viewers' preferences, and increase the effectiveness of targeted advertising and secure spending from advertisers.
Over the 12 months to the end of 2008, Verdict predicts that the buoyant video games market will have grown by GBP1.37 billion. This is especially significant when compared to the stagnation in the music and video sectors, which have recorded a combined growth of just GBP0.03 billion. It is likely, then, that the video game retail market will soon become the largest entertainment sector in the UK.
As Google announces its AdSense for Games program, Datamonitor believes that the acquisition of a games platform developer such as Valve Software could result in significant revenue opportunity for the vendor.
The Secure Enterprise 2.0 Forum has been launched to promote the secure use of Web 2.0 in business environments. The start point for addressing 2.0 enterprise issues must involve gaining a proper understanding of what Web 2.0 tools and products are present in the enterprise, and what impact they may have on existing IT rules and usage policies.
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